Facebook will introduce a new call-to-action feature on Facebook corporate pages next year. The purpose of this little button is to help businesses drive more traffic to their desired destination through their Facebook page. Traffic can be directed within Facebook or directly to the company’s website.

Tell us what you want people to do

You can choose from the following seven calls to action to fit your Facebook page:

  • Reserve now
  • make contact
  • Download the app
  • Play the game
  • Buy now
  • Register
  • watch the video

The call to action is placed at the top of the cover image on your Facebook Page, right next to the Like button, and is therefore in the best position on your Facebook site. For example, this feature makes it much easier to connect through Facebook, as you can effectively define where you want to direct people interested in your services from Facebook.

Promising results during the trial period

dollar shave club tested a new feature and got very promising results with it. During the test period, the conversion rate was 2.5 times higher than other social media placements designed to get new customers.

Over the course of a three-week test, the Sign Up call-to-action button generated a 2.5x higher conversion rate compared to other comparable social placements aimed at driving new user acquisition.” — Brian Kim, Director of Procurement, Dollar Shave Club

Facebook is changing fast

Facebook has brought new features at a breakneck pace recently. Clearly, Facebook is aiming to support better content production and limit push marketing. The new feature also supports this trend, because if your business produces interesting content, your Facebook page will be visited more often. Your Facebook Page is just one step away from your desired goal, and with the new feature, your place becomes more standardized and easier to manage.

I think it’s definitely a good solution from Facebook and we’ll be waiting for the results on a larger scale when the feature rolls out to everyone in the US after the turn of the year. Avoid the most common mistake in setting up your Display Network campaign