Earlier in the year, Facebook further reduced the organic visibility of Pages. on your website Facebook attributes this to the constant increase in content and the filtering of relevant posts in a person’s news feed. The goal, of course, is to maintain and improve the usability of the service, as well as the user experience.
Therefore, the competition is intensifying and more and more companies are willing to pay for Facebook marketing. Organic or unpaid visibility is still important as it also creates a foundation for paid visibility. When organic visibility is at its best, there is also more money to spend on marketing.
However, not everyone has an advertising budget for every publication, if any medium at all. In this case, it is especially important to capture the user’s attention quickly and efficiently, since Facebook has not treated posts equally for a long time.
Here are five tips to help you increase the organic visibility of your page. Even if you are already doing paid advertising on Facebook, these factors should not be underestimated.
1. Content in good condition
Once again, let’s start with the basics, but in this case, they become even more pronounced. If your content does not interest anyone, it is difficult to get visibility, even if you pay for it.
So put yourself in the shoes of your customers and think about what kind of content interests them. Content marketing hasn’t been surfacing for nothing lately. So produce useful and inspiring content. This takes time and effort, and there are no shortcuts to happiness.
Also keep in mind that different posts get different attention on Facebook. So please prefer the post formats in the order below. However, don’t force a post into a particular format or make only certain types of posts. Facebook’s appreciation for the different releases is changing, so the following list is not permanent.
Facebook rates posts as follows:
- Links
- video
- text
- image
Font: weekadvertising.com
2. Post content that users engage with
Whatever your post is, it will be much more visible if people engage with it. Engagement means, for example, liking, sharing, or commenting. She’s probably noticed how his friend’s new profile picture hangs on his news feed for a long time.
Splits naturally increase visibility the most, but they are also the most difficult to fish. However, some issues have been found to increase engagement with posts. such things are
- Exclusive information (the person feels privileged)
- Triggers that regularly resemble the product (pizza Friday)
- Emotional posts (cat photos)
- Utility (how to make a good profile picture?)
- Stories
Therefore, it is worth thinking about what kind of information or publication makes your distributor (ie, the person in your target audience) look good. If you’re thinking of stories, don’t just tell your own but also your customers’.
3. Regularity
Post regularly. The page that was last published three months ago does not give a very convincing picture. Many sources recommend different posting rates, but in the end, you need to find the one that works best for you and your business. Don’t be afraid to try different pitches and different rhythms. Form a style that suits you to be active.
However, regularity should not be at odds with the quality of the content. Content is produced in staggering amounts, and our little brains can only process so much of it. Then you also compete for the attention of users on Facebook, so keep in mind the quality of your content.
4. Align
If you have been marketing on Facebook, you are surely familiar with targeting. However, few use it in organic marketing.
Especially if your company has a large audience, very different products or clear target groups, you should target your posts. This will ensure that the news doesn’t reach those who don’t care.
You can find targeting options below the views icon. However, if you don’t see one, you’ll need to turn it on in your page settings.
Targeting options include age, gender, language, location, relationship, education, and interests. You cannot guide a group of less than 20 people.
Targeting emphasizes knowledge of target groups and tastes. You can get accurate data about your customers from Facebook visitor data and your own CRM system, but make sure you see it in the real world too. For more guidance on organic post targeting, see from here
5. Post at the right time.
Think about what time of day and what days your publication should be made. Thursday and Friday afternoons (13-15) are generally recommended as a good time for Facebook posts (source: whatuicksprout.com). You can also check when your followers are most active in Facebook visitor data.
Time your launch for the time your target audience is around. Also follow your competitors and try to post when you are calm. This will make your posts succeed better because the competition is not so fierce.
How to measure organic visibility
There is little point in taking action if its effects are not controlled. Fortunately, in Facebook marketing, it’s made easy.
Viewability is primarily measured by reach and impressions. Impressions tell you how many times a post has been viewed and how many different people it has reached. You can find this information in Facebook visitor information or in relation to posts. If you have sponsored a post, you will see differences between organic and paid visibility.
You will find a lot of different information in the visitor data. The most important tabs for visibility are Coverage and Posts.
remember your goals
Visibility may not be the most important metric. So remember your goals and set your metric accordingly. If you publish your blog then you probably want to follow those who clicked on the link. If you post a video, you’ll be interested in views. So keep in mind that visibility does not automatically generate the desired action.
Do not give up.
If the things on this list only increased your stress, then don’t get discouraged. Use the tips that work for you and that you remember. However, if you’re under pressure with Facebook or other social networks, we can definitely help.