The use of mobile devices has become an integral part of everyone’s daily life. With 92% of smartphone owners using at least one social media app for daily news updates. According to Ipsos research, by doing mobile affiliate marketing, you are more successful and achieve the expected goal.
Since late 2017, Google and Ipsos and various affiliate advertisers have been collaborating to research and analyze mobile app usage, reach, and affiliate marketing ads on those apps.
There are two things discovered that will surprise you:
– Research has shown that the use of mobile devices is the behavior that takes up the most time for each person. So that they can use the social networking applications on the mobile throughout the day. This has shown that advertisers and affiliate marketers can reach customers at many different times.
Research has also shown that mobile advertising has the potential to be an extremely effective advertising channel, especially if you do affiliate marketing. Ipsos also found that mobile affiliate marketing ads drive higher recall on PC or laptop devices.
Creating mobile affiliate marketing ads is also seen as a way to build positive brand associations and deliver the best ad experiences that drive action.
1. Mobile affiliate ads increase recall
According to Ipsos research, by taking a survey, customers can remember the marketing ads they saw, saw or didn’t see. The results of the survey give very positive results, because the percentages are quite close. With an ad on the highest desktop device you can get to 74%, then the mobile app at 71% and the mobile website view is 70%.
However, half of those surveyed shared that they can remember many or some of the ads they see on mobile, which is 47%. And PC advertising only accounts for 36%, the lowest.
On average, it will take at least 3.3 seconds for each person to view your ad. However, this does not mean that viewers will see 100% of the ad content. For mobile ads, it works better. Help advertisers make a lasting impression on customers’ minds.
Out of 11 brands, on average, about 59% of respondents recall brand-related ads. In contrast, only about 21% of people will have little or no recollection of the ad that they feel is relevant to the brand. From there it can be seen that advertising on mobile platforms has a great impact on customers, influencing their purchase decisions.
2. Customers engage more with mobile marketing ads than other platforms
Based on survey results on preference for being exposed to ads through mobile and desktop apps. As a result, people exposed to ads through mobile devices are more sympathetic to the content of the ad.
In addition, the ads have promoted many emotions of the customers when viewing them, helping them to decide to buy faster.
– Provides more information than other platforms
– Diversified and fresh streaming content.
– Users still prefer to watch on mobile
– Easy brand recognition
Also, creating a close connection with customers is very important when selling or advertising affiliate marketing. In surveys across all platforms, customers will feel even closer and more likely to take a follow-up action, like making a purchase or placing an order.
3. Mobile affiliate marketing drives purchases
The study also included post-action analysis when viewing an ad on mobile, web, or PC. The results show that 50% of people who see marketing ads in apps are likely to engage with ads, up from 39% of people who see ads on PC devices.
App advertising for websites and apps is much higher on mobile than on desktop. Especially when mobile optimization will succeed in driving purchase action. People are more likely to engage with a brand, purchase a product or service by following an ad’s call to action.
Each marketing ad that you are going to implement will generate different results on each platform. Therefore, determine the audience you intend to target to choose the most appropriate method. The above are summaries of research implementing platform advertising, especially when compared to affiliate marketing ads on mobile devices.