Facebook marketing rules have been created to ensure the quality of your advertising. FB’s advertising platform gives advertisers powerful tools to build a company’s brand. The rules developed by Facebook run into you quite often. This blog guides you through the most common Facebook marketing rules that make advertising, presence, and interaction on the platform much more seamless. Knowing what is required of your ads will save you time and keep you in touch with Facebook.

Facebook Marketing Rules and Community Standards apply to everyone

Facebook has its thing community standards, which apply to all users of the service. Whether you’re an individual or a large company, there are some things you can’t do. Such activities include all illegal activities, harassment, discrimination, and bullying. In addition to these, Facebook may also remove sensitive content that includes, for example, nudity, violence, or shocking content.

You simply cannot promote these products.

The former may seem obvious, but it is good to keep them in mind. In addition to these, there are also legal products that cannot be advertised. These are:

  1. Prescription drugs and intoxicants
  2. Tobacco products and accessories
  3. Food supplements that Facebook has not found safe
  4. Weapons, ammunition or explosives
  5. Products and services for adults (except contraceptives)

Image text affects ad visibility

In the past, Facebook advertisers have encountered text restrictions on ad images. The image must not contain more than 20% of the text in the image area. Facebook has since removed this rule, but text in images will still affect ad viewability. In other words, show an ad image with text It is more expensive.

Text-heavy images can lead to a lower-quality experience for people on Facebook.

The Facebook ad platform alerts you if it thinks there’s too much text in the image you’re using. Fortunately, Facebook has developed for evaluation Text overlay tool to check the image. It is good practice to put relevant text in the link title or post text.

there are restrictions

Of course, if you are running a licensed business, your license must be in order. The laws of different countries must also be taken into account. Alcohol is a good example of this. In Russia and Norway, among others, alcohol may not be advertised at all, but in Sweden and India, as long as the ad is aimed at people at least 25 years old.

In Finland, advertising of alcoholic beverages is not allowed to minors. In addition, social networks must not use consumer-generated content or encourage the sharing of their own or consumer-generated content.

Facebook-sana ja-logo

If you definitely want to mention Facebook in your ad, there are a few more things to remember. First, write Facebook with a capital F, and don’t use the plural or make a verb. Abbreviations can also get your ad disapproved. There can’t be a custom Facebook logo on the images, and the ad can’t imply an affiliation with or recommendations from Facebook.

In addition to Facebook, the same goes for Instagram and other brands owned by Facebook. Consult here all the protected trademarks and check it out FB own graphical instructions.

Facebook Marketing RulesFont: Facebook Brand Assets Guide

These shouldn’t be advertised as fun either.

You should also be careful with the following products and services.

  • club searchAds may only be targeted to singles over the age of 18 who have given prior permission, and the image used in the ad may not be provocative or selfie.
  • Play and all real money games require the prior consent of Facebook. the same is required of pharmacies.
  • Food supplements Facebook must be safe and ads must be directed at people over the age of 18.

Prohibited forms of participation in competitions

Campaigns can be managed on Facebook Pages or apps. Personal timelines and friend connections cannot be used to manage campaigns (for example, messages such as “share your timeline and participate” or “share your friends on a timeline and participate more often” and “participate by tagging your friends in this post” are prohibited)

Facebook only wants users to follow the pages that they are really interested in. Because Terms of use of Facebook pages Ban campaigns that can’t be managed on your business page or in a separate app. In practice, this means that you shouldn’t encourage the user to share anything on their own or others’ timelines.

Like campaigns were banned for a while, but now they are no longer specifically mentioned in the rules. In other words, using your company’s FB page as a way to enter a raffle or competition is no longer prohibited. However, remember that you are responsible for the official terms and conditions. Additionally, each entrant must release Facebook from liability and state in the campaign that Facebook has nothing to do with it. Visit the Facebook Contest Rules.

You should also think about what kind of likes you gather. Users who are not really interested in your business will hang in vain on your target audience. Nowadays, the organic visibility of Facebook pages has decreased, so without paid advertising, it is very difficult to reach even the users of the page.

Facebook will review your ad

Once you’ve completed the ad, Facebook will review it. Even a disallowed ad can appear shortly before it closes. The ad is usually reviewed within 15 minutes, but in some cases it can take longer. If you’re targeting people under the age of 18, Facebook will take a much closer look at your ad.

Please be aware of Facebook’s marketing rules and check back for updates from time to time. This will ensure your ads run smoothly and you’ll know what’s wrong if Facebook won’t even accept something.

Keep Facebook as your friend.

Facebook is worth keeping as a friend. The service has many ways to deal with various types of abuse, but in the worst case, prohibited activity can result in the removal of your page or user. In these cases, the size of your business or the number of fans does not matter.

Facebook wants to stay safe and ensure everyone’s comfort. In fact, users can report annoying content, with Facebook processing posts. Even if there are multiple reports, they don’t necessarily lead to action.

If the jungle of rules feels insurmountable, we can help. Together, we design and implement a legitimate and effective Facebook campaign to reach the right people.

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