Google Adwords advertising is a great way to drive traffic to your site, and when done correctly, Adwords advertising can be very effective for your business. Below are some common mistakes in Adwords advertising that novice advertisers can make. Check out the list below and you’ll be one step closer to successful AdWords advertising.

1. Too many keywords in an ad group

This is perhaps the most common mistake advertisers make in their AdWords account; We recommend adding 5-20 keywords in an ad group. Of course, there are times when there may be more keywords. However, it is important to always check that the keywords and ads you have added are related. It’s a good idea to always advertise a single product or service in an ad group.

Organizing your keywords into tight ad groups will give them better Quality Scores and therefore cheaper clicks.

2. You don’t have enough ad groups

It’s not a good idea to be lazy when creating ad groups. Always create enough ad groups to share your keywords according to best practices.

3. Use the right keyword match types

You may not use only one keyword match type in your account. By trying out different search types, you can see which search types work for you and which don’t. Each type of search works differently, so it’s important to test the ones that work best for you. One keyword may give you better results with broad match, while another keyword will give you more results with exact match. So always remember to test which options work for you.

4. Use negative keywords

Adding negative keywords is a very important part of successful AdWords advertising. Negative keywords are words that you don’t want your ads to appear on. Adding negative keywords to your ads will improve the relevance of your ads to people’s searches. Negative keywords improve your click-through rate because your ads are more relevant to people’s searches.

5. Set up conversion tracking

Without conversion tracking, you won’t see what’s happening in your campaign and you’ll likely lose money. I recommend setting up conversion tracking in your account if you haven’t already. Conversion tracking makes it much easier to optimize your account and see what works and what doesn’t.

6. Be sure to check your search terms report

Always remember to review the Search Terms Report when you start advertising with AdWords. The search terms report shows you which keywords and phrases triggered your ads. By looking at the search terms report, you can easily find new keywords and find negative keyword ideas.

7. Use regional targeting settings

Always remember to specify the geographical area in which you want your ad to appear. Suppose your company is located in Jyvaskyla and you only offer your services in the Jyvaskyla area. In this case, you should not advertise throughout Finland, but only in the Jyvaskyla area and its surroundings.

8. Make sure to use ad extensions

Ad extensions give you more space for your ad and give you more information about your business. Wearing ad extensions you can improve your ad’s click-through rate and get more space to entice users to click on your ad.

9. A/B test ads

Always remember to write two ads in each ad group. With two ads, you can test which one performs better and edit a worse performing ad. This test is called A/B testing.

10. Wrong landing page

It’s not a good idea to drive all the traffic generated by your AdWords advertising to your home page. The best way is to direct the user to the page on your website that contains the services or products your ad is about.

Let’s take an example:

Your company sells a variety of shoes and advertises women’s high heels in its ad. In this case, it makes no sense to direct a person to a page where all your shoes can be found, but to a page where women’s high heels can be found.


The text reviews the most common mistakes made by beginners in AdWords advertising. By avoiding these mistakes above, you will surely get a more effective AdWords campaign and not waste time and money on poorly executed and underperforming ads.

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