There are many things to remember when setting up an eCommerce site; the need for an e-commerce platform, products, and a way to deliver products to customers. After that, we are ready to make money online.

It’s unfortunate that only after setting up an e-commerce do you start thinking about marketing. We have products and customers trade?

After some googling, there are plenty of blogging tips on what to do. If digital marketing is unfamiliar, only the vocabulary used by blogs is foreign. So let’s go over the basics of the 5 most effective ways to market your eCommerce business.

The 5 Basic Pillars of Ecommerce Marketing.

  1. search engine optimization
  2. google ads
  3. Facebook
  4. affiliate marketing
  5. Junk mail

Download guide: 10 Automations That Increase Ecommerce Sales By 7-15%

search engine optimization

Search Engine Optimization (SEO) is without a doubt the most discussed aspect of online marketing. Search engine optimization aims to make your online store appear at the top of Google search results and thus get free traffic from people searching for your products. If you sell sofas and you are in the first place when someone types in Google about “online sofas”, you will surely increase sales.

On the other side of Rapako, we go ahead in the online store. It was already said a few years ago that one of the most crucial factors in the success or failure of an eCommerce site is how well the eCommerce site is optimized for search engines. This is how well an online store is found in search engines.

What is shocking for a new online retailer is undoubtedly the number of visitors who actually buy. Normally, in an online store, one in every hundred visitors buys. This means that with a batch of 1,000 visitors per month, there are only ten exchanges per month. And the more expensive the product, the greater the purchase decision and the more difficult it is to convince the customer to buy online. This means an even lower purchase percentage.

According to research, organic traffic generated by search engine optimization is also the most valuable traffic. It turns into a trade more efficiently than others. The average purchase of ecological transport is also higher than that of other channels.

So immediately test how your online store and products are found on Google, this so-called organic free traffic is vital for your business.

Google ads

Google Ads is advertising on Google. Ads allow your eCommerce ads to appear above Google search results. The difference with search engine optimization is that every visitor who clicks on your ad and lands on your online store pays you a certain amount of money.

So with ads, you need to drive people to your site who are willing to buy your product.

An ad campaign can get up and running quickly, but it takes weekly work to perfect. Fortunately, the effectiveness of Ads can be measured against your euro on most eCommerce platforms. This is how you know if your ads are making or spending money.

Therefore, the ads attract fast traffic, but a productive campaign requires constant attention. Without ongoing campaign optimization, very few ad campaigns are profitable.

Facebook and Instagram

Facebook appears to be the first thought of marketing for a new online retailer. A Facebook page is set up, all the guys on Facebook are invited to like it and then updates are made and the deal is done. It sounds good, but it doesn’t work. Think about it, your Page fans are your friends, but are they your customers?

Facebook and free advertising are no longer a reality. In order for your updates to be visible, you need to increase your visibility with money. About 6-9% of your site’s fans will see the updates you make on their Facebook Pages. If you have 1,000 fans, only 60-90 people will see it. About 1% of these viewers click on the upgrade and about 1% of those who visit your site will buy the product. You are starting to realize how many of those fans you need to have for free advertising to be possible.

The strength of Facebook is definitely the focus of marketing. When you know the target customers of your online store, you can get your advertising in front of the right people.

Facebook also has a conversion tracking feature, which means you can see in your reports how much traffic your Facebook efforts are generating. Measurability also helps test what type of advertising works for your target audience.

Read here what kind of results Instagram has brought to our eCommerce customers.

Affiliate marketing

Affiliate marketing means that you enter into agreements with other website owners or with an affiliate network, such as either Your affiliate advertiser drives traffic to your site. You promise at least 5% of the value of the traffic that leads to the transaction and thus you will get good traffic that will convert to an affiliate advertiser.

Affiliate marketing only requires that you have the prices of the products and the offers in order. Affiliates should not drive traffic to their online store if a competitor store selling the same products sells more efficiently. The affiliate wants to maximize their earnings and when they only make money from the trade, they want to drive their traffic to the top selling trade.

Therefore, I recommend first getting search engine visibility and profitability from the adwords campaign, and then contacting affiliate networks. This will ensure that your site and products are already in good working order and that affiliate marketing is profitable.

So make sure your vending machine is in order before generating more traffic there.

Junk mail

Email is used less in Finland to acquire new customers, but as a new online retailer, it pays to start building an email list right away. It’s a good idea to collect the email addresses of your buying and non-buying visitors to your site.

You have to pay for the traffic you drive to your site from Facebook and Adwords. Try to include them in your email list: they will buy or they will not. In this way, you will accumulate your own marketing inventory and in the future you will be able to market them cheaply by email.

Email marketing done right offers a higher ROI than any other marketing channel. It just requires building an email list first.

Also read: Setting up an online store.

As well as: Ecommerce Email Marketing


With these five ways, your marketing can’t go wrong. If you still feel like marketing isn’t working, ask your professionals for help.

Each channel only works well when it can be used.

We will continue to cover each of these topics in our blog, so stay tuned.